Keren Sagastume

Print Production

Fall 2023

Plantina Typeface

Project goal
This project was to design a typeface that exudes an organic, natural feel. designed each letter to incorporate a unique leaf pattern, ensuring that the typeface maintains a cohesive style. By embedding these natural elements into the very structure of the letters, I created a typeface that evokes the serene and calming essence of nature. This design choice not only unifies the overall typeface but also imbues it with a distinctive character, making it an ideal choice for projects that seek to convey an organic, earthy feeling.

Project goal
This project was to design a typeface that exudes an organic, natural feel. designed each letter to incorporate a unique leaf pattern, ensuring that the typeface maintains a cohesive style. By embedding these natural elements into the very structure of the letters, I created a typeface that evokes the serene and calming essence of nature.
This design choice not only unifies the overall typeface but also imbues it with a distinctive character, making it an ideal choice for projects that seek to convey aanorganic, earthy feeling.

Concept
I initially began with a place that gives me a memory nature and peace as the center of my mind mapping. I decided to hand-sketch some idea that came up and Focusing on the overall look and feel, including proportions, weight, and style.

First Draft - Consistency Check
After creating the basic set of glyphs, including uppercase and lowercase letters, numbers, and punctuation I reviewed inconsistencies for the finalized draft. I reviewed for necessary adjustments to weight, balance, and proportions to enhance readability and visual appeal.