Case Study

Wise Up

Client

Wise Up

Role

UI Design, UX Research

Tools

Miro, Adobe XD, Photoshop

Timeline

2 weeks

Year

2023

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Case Study

Wise Up

Client

Wise Up

Role

UI Design, UX Research

Tools

Miro, Adobe XD, Photoshop

Timeline

1 month

Year

2023

This app tailors content to different age ranges, fostering
healthy boundaries and safe interactions. With robust
verification systems and comprehensive parental controls.

Prep·Air leverages drone technology to deliver customized meal kits swiftly, catering to dietary preferences with personalized digital companions.

Brief

In the digital age, finding the right balance between parental control and children's privacy is a critical challenge. Parents naturally seek robust tools to manage and monitor their children's online interactions, ensuring safety and appropriate content consumption. However, designing an app that provides these controls without making children feel excessively surveilled or restricted is essential. Achieving this balance is crucial for maintaining a positive user experience and fostering trust and engagement from both parents and children.

In the digital age, finding the right balance between parental control and children's privacy is a critical challenge. Parents naturally seek robust tools to manage and monitor their children's online interactions, ensuring safety and appropriate content consumption. However, designing an app that provides these controls without making children feel excessively surveilled or restricted is essential. Achieving this balance is crucial for maintaining a positive user experience and fostering trust and engagement from both parents and children.

Problem

Many social networking apps fail to verify users' ages or restrict conversations to appropriate age groups, leading to potential safety risks for children. Without robust age verification and tailored content, children are exposed to inappropriate interactions and content. While dating apps have successfully implemented age verification systems, these benefits are often lacking in social apps designed for children. This gap leaves parents concerned about their children's online safety and interactions.

Many social networking apps fail to verify users' ages or restrict conversations to appropriate age groups, leading to potential safety risks for children. Without robust age verification and tailored content, children are exposed to inappropriate interactions and content. While dating apps have successfully implemented age verification systems, these benefits are often lacking in social apps designed for children. This gap leaves parents concerned about their children's online safety and interactions.

Solutions

By implementing a balanced parental control system, the app ensures a safe and enjoyable online environment for children. It serves as a reassuring tool for parents, allowing them to manage their children's online activities with
ease, knowing it's a secure space for learning
and interaction.
Key Benefits:
  • Enhanced safety

  • User-friendly management

  • Encouragement of responsible behavior

  • Parental peace of mind

By implementing a balanced parental control system, the app ensures a safe and enjoyable online environment for children. It serves as a reassuring tool for parents, allowing them to manage their children's online activities with
ease, knowing it's a secure space for learning
and interaction.
Key Benefits:
  • Enhanced safety

  • User-friendly management

  • Encouragement of responsible behavior

  • Parental peace of mind

Journey Map

Brief

In the digital age, finding the right balance between parental control and children's privacy is a critical challenge. Parents naturally seek robust tools to manage and monitor their children's online interactions, ensuring safety and appropriate content consumption. However, designing an app that provides these controls without making children feel excessively surveilled or restricted is essential. Achieving this balance is crucial for maintaining a positive user experience and fostering trust and engagement from both parents and children.

Problem

Many social networking apps fail to verify users' ages or restrict conversations to appropriate age groups, leading to potential safety risks for children. Without robust age verification and tailored content, children are exposed to inappropriate interactions and content. While dating apps have successfully implemented age verification systems, these benefits are often lacking in social apps designed

for children. This gap leaves parents concerned about their children's online safety and interactions.

Solutions

By implementing a balanced parental control system, the app ensures a safe and enjoyable online environment for children. It serves as a reassuring tool for parents, allowing them to manage their children's online activities with
ease, knowing it's a secure space for learning
and interaction.

Key Benefits:

  • Enhanced safety

  • User-friendly management

  • Encouragement of responsible behavior

  • Parental peace of mind

Problem

Solution

By implementing a balanced parental control system, the app ensures a safe and enjoyable online environment for children. It serves as a reassuring tool for parents, allowing them to manage their children's online activities with
ease, knowing it's a secure space for learning
and interaction.

Key Benefits:

  • Enhanced safety

  • User-friendly management

  • Encouragement of responsible behavior

  • Parental peace of mind

By implementing a balanced parental control system, the app ensures a safe and enjoyable online environment for children. It serves as a reassuring tool for parents, allowing them to manage their children's online activities with
ease, knowing it's a secure space for learning
and interaction.

Key Benefits:

  • Enhanced safety

  • User-friendly management

  • Encouragement of responsible behavior

  • Parental peace of mind

Journey Map

Journey Map

  • Need

    Potential Negative

    Solution

    1. Parent Verification

    Ensure the parent is a legitimate user

    Lengthy or complicated verification process may deter users.

    Implement a quick and intuitive verification system, possibly using identity documents or third-party services for fast and secure validation.

    1. Choosing Interest

    Personalize the parent's feed to keep them engaged.

    Limited interest options could lead to a less engaging experience.

    Offer a wide range of interests and regularly update them based on user feedback and trends.

    1. Creating a Username &
      Adding Verifiable Age

    Establish a unique identity and ensure the age is verifiable for appropriate content.

    Privacy concerns about sharing age information.

    Allow parents to hide their age from public view while ensuring it's verified in the system for appropriate content control.

  • Need

    Potential Negative

    Solution

    1. Accessing Account Information

    Overly complex navigation could frustrate users.

    Design a clear and accessible account information tab on the homepage for easy navigation.

    1. Setting Up a Child's Account

    Allow parents to manage their child's online presence and safety.

    Complex setup processes may discourage parents from adding their child's account.

    Simplify the process of adding a child's account with guided steps and prompts.

    1. Confirming Parental Advisory

    Ensure parents understand and agree to the app’s parental advisory guidelines.

    Long and complicated advisories may be overlooked or ignored.

    Present the advisory in a concise, easy-to-read format with key points highlighted.

    Provide a straightforward way to manage account settings.

  • Need

    Potential Negative

    Solution

    1. Monitoring Child's Posts and Information

    Overly invasive monitoring could harm trust between parent and child.

    Provide a balanced view of the child’s activities, with summaries and alerts for specific concerns rather than constant surveillance.

    1. Adjusting Parental Controls

    Enable parents to customize the level of control based on their child's age and maturity.

    Complicated control settings may be difficult for parents to use effectively.

    Offer an intuitive interface with easily adjustable settings and preset options based on age groups.

    1. Linking to Wise Up Kid's App

    Seamlessly integrate with the Wise Up Kid's app for a unified experience.

    Difficulty in linking accounts could disrupt the user experience.

    Provide a simple login and linking process with clear instructions and support if needed.

    Allow parents to oversee their child's online activity.

User Flow

Sketchbook

The main logo for Wise Up features an owl, symbolizing wisdom and vigilance, with a friendly and approachable design. Rendered in blue, it communicates reliability and a sense of calmness. This combination reflects the app's commitment to providing a safe and smart environment for children.

Branding & Style Guide

The main logo for Wise Up features an owl, symbolizing wisdom and vigilance, with a friendly and approachable design. Rendered in blue, it communicates reliability and a sense of calmness. This combination reflects the app's commitment to providing a safe and smart environment for children.

The main logo for Wise Up features an owl, symbolizing wisdom and vigilance, with a friendly and approachable design. Rendered in blue, it communicates reliability and a sense of calmness. This combination reflects the app's commitment to providing a safe and smart environment for children.

Low Fidelity

High Fidelity

Parent Verification

The first step in the user journey is the verification of the parent's identity to ensure a secure and trusted environment. This process involves a series of checks to confirm that the user is a legitimate parent or guardian, which is crucial for maintaining the integrity and safety of the app.

The first step in the user journey is the verification of the parent's identity to ensure a secure and trusted environment. This process involves a series of checks to confirm that the user is a legitimate parent or guardian, which is crucial for maintaining the integrity and safety of the app.

When setting up their account, users are prompted to create a username and decide whether to disclose their gender and date of birth. This information is crucial for personalizing their experience within the app and ensuring age-appropriate content. Additionally, users are presented with a consent form regarding transitioning to an adult account upon turning 18, ensuring ongoing compliance and user awareness.

When setting up their account, users are prompted to create a username and decide whether to disclose their gender and date of birth. This information is crucial for personalizing their experience within the app and ensuring age-appropriate content. Additionally, users are presented with a consent form regarding transitioning to an adult account upon turning 18, ensuring ongoing compliance and user awareness.

Managing User Information and Consent in App Setup

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Monitoring and parental controls in app settings empower parents to oversee their child's online activities effectively. Features like monitoring history and blocking users enhance safety by managing interactions and content exposure. Screen time management promotes healthy device habits, while content category monitoring ensures age-appropriate usage. These tools foster trust and communication between parents and children, creating a secure digital environment within the app.

Monitoring and parental controls in app settings empower parents to oversee their child's online activities effectively. Features like monitoring history and blocking users enhance safety by managing interactions and content exposure. Screen time management promotes healthy device habits, while content category monitoring ensures age-appropriate usage. These tools foster trust and communication between parents and children, creating a secure digital environment within the app.

Parent Verification

The first step in the user journey is the verification of the parent's identity to ensure a secure and trusted environment. This process involves a series of checks to confirm that the user is a legitimate parent or guardian, which is crucial for maintaining the integrity and safety of the app.

The first step in the user journey is the verification of the parent's identity to ensure a secure and trusted environment. This process involves a series of checks to confirm that the user is a legitimate parent or guardian, which is crucial for maintaining the integrity and safety of the app.

Managing User Information and Consent in App Setup

When setting up their account, users are prompted to create a username and decide whether to disclose their gender and date of birth. This information is crucial for personalizing their experience within the app and ensuring age-appropriate content. Additionally, users are presented with a consent form regarding transitioning to an adult account upon turning 18, ensuring ongoing compliance and user awareness.

When setting up their account, users are prompted to create a username and decide whether to disclose their gender and date of birth. This information is crucial for personalizing their experience within the app and ensuring age-appropriate content. Additionally, users are presented with a consent form regarding transitioning to an adult account upon turning 18, ensuring ongoing compliance and user awareness.

When setting up their account, users are prompted to create a username and decide whether to disclose their gender and date of birth. This information is crucial for personalizing their experience within the app and ensuring age-appropriate content. Additionally, users are presented with a consent form regarding transitioning to an adult account upon turning 18, ensuring ongoing compliance and user awareness.

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Monitoring and parental controls in app settings empower parents to oversee their child's online activities effectively. Features like monitoring history and blocking users enhance safety by managing interactions and content exposure. Screen time management promotes healthy device habits, while content category monitoring ensures age-appropriate usage. These tools foster trust and communication between parents and children, creating a secure digital environment within the app.

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