Case Study
Prep·Air
Client
Prep·Air
Role
UI Design, UX Research
Tools
Adobe XD, Photoshop
Timeline
1.5 months
Year
2024
Prep·Air leverages drone technology to deliver customized meal kits swiftly, catering to dietary preferences with personalized digital companions.
Brief
Prep·Air is an innovative meal kit and food delivery app that partners with Zipline, a drone delivery company, to dramatically reduce delivery times by avoiding traffic. The app tailors meal recommendations to users' dietary preferences with digital companions—Bear for protein diets, Bunny for veggie-based meals, and Koala for picky eaters—each displayed on a digital screen. It delivers only the ingredients users lack, streamlining the cooking process and minimizing waste. Each recipe includes step-by-step instructions, user comments, and reviews, enhancing the overall cooking experience.
Problem
Online food delivery and meal kit services face significant issues such as poor nutritional quality of delivered meals, safety concerns regarding food tampering and spoilage, and substantial environmental impacts due to packaging waste and carbon emissions (MDPI) (BioMed Central). Additionally, meal kits often require inconvenient subscriptions and long delivery times, while many young adults rely on these services due to a lack of cooking skills and the time-consuming nature of meal preparation (MDPI).
Solutions
These solutions collectively enhance the convenience, efficiency, and nutritional quality of home-cooked meals while addressing environmental and logistical challenges:
Reducing delivery times and carbon emissions
personalized recommendations
Efficient ingredient management
User engagement and support
Research Method
Secondary Research
Before taking any action, I collected research on key issues with food delivery & meal kit services:
Online meals often have low nutritional value, and can contribute to chronic health issues (BioMed Central).
The increase in online food deliveries contributes significantly to carbon emissions due to the transportation involved.
Many young adults do not cook regularly due to a lack of cooking skills and the perceived time-consuming nature of grocery shopping and meal preparation.
In summary, the research revealed that there are main challenges associated with food delivery and meal kit services, emphasizing the need for solutions that address nutritional quality, food safety, environmental impact, and convenience.
In summary, the research revealed that there are main challenges associated with food delivery and meal kit services, emphasizing the need for solutions that address nutritional quality, food safety, environmental impact, and convenience.
Competitive Research
Affinity Mapping Based on User Interviews
User Analysis
& The Gaps
Competitive analysis showed that each app has their strengths, but I found that perhaps there can be a merge between
healthy eating, quick deliveries and specific diet preferences.
GrubHub provides quick access to dishes, making the decision process simple.
Gap: no custom diet preferences for user
DoorDash provides the ability to have groceries delivered to your home based on what one wants.
Gap: no way of organizing ingredients based on a dish
Hello Fresh allows customers to schedule a deliveries ahead of time, fresh ingredients and preference diet options.
Gap: Subscriber based company and. longer wait times for deliveries
Sketchbook
Brand Identity
Logo
Color Palette
Keppel
RGB: 60, 180, 157
CMYK: 71, 4, 48, 0
HEX: 3CB49D
Tangerine
RGB: 225, 163, 95
CMYK: 0, 43, 68, 0
HEX: FFA35F
Pine Green
RGB: 225, 163, 95
CMYK: 0, 43, 68, 0
HEX: FFA35F
Slate Gray
RGB: 112, 132, 140
CMYK: 60, 40, 38, 5
HEX: 70848C
French Gray
RGB: 171, 188, 196
CMYK: 33, 18, 18, 0
HEX: ABBCC4
Sea Salt
RGB: 248, 248, 248
CMYK: 0, 0, 0, 3
HEX: F0F7FB
Typefaces & Icons
Illustrations
High Fidelity
Mockup
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Case Study
Prep·Air
Client
Prep·Air
Role
UI Design, UX Research
Tools
Adobe XD, Photoshop
Timeline
1.5 months
Year
2024
Prep·Air leverages drone technology to deliver customized meal kits swiftly, catering to dietary preferences with personalized digital companions.
Brief
Prep·Air is an innovative meal kit and food delivery app that partners with Zipline, a drone delivery company, to dramatically reduce delivery times by avoiding traffic. The app tailors meal recommendations to users' dietary preferences with digital companions—Bear for protein diets, Bunny for veggie-based meals, and Koala for picky eaters—each displayed on a digital screen. It delivers only the ingredients users lack, streamlining the cooking process and minimizing waste. Each recipe includes step-by-step instructions, user comments, and reviews, enhancing the overall cooking experience.
Problem
Online food delivery and meal kit services face significant issues such as poor nutritional quality of delivered meals, safety concerns regarding food tampering and spoilage, and substantial environmental impacts due to packaging waste and carbon emissions (MDPI) (BioMed Central). Additionally, meal kits often require inconvenient subscriptions and long delivery times, while many young adults rely on these services due to a lack of cooking skills and the time-consuming nature of meal preparation (MDPI).
Solution
Research Method
Secondary Research
Before taking any action, I collected research on key issues with food delivery & meal kit services and gathered that:
Online meals often have low nutritional value, and can contribute to chronic health issues (BioMed Central).
The increase in online food deliveries contributes significantly to carbon emissions due to the transportation involved.
Many young adults do not cook regularly due to a lack of cooking skills and the perceived time-consuming nature of grocery shopping and meal preparation.
In summary, the research revealed that there are main challenges associated with food delivery and meal kit services, emphasizing the need for solutions that address nutritional quality, food safety, environmental impact, and convenience.
In summary, the research revealed that there are main challenges associated with food delivery and meal kit services, emphasizing the need for solutions that address nutritional quality, food safety, environmental impact, and convenience.
Affinity Mapping Based on User Interviews
User Analysis & The Gaps
Competitive analysis showed that each app has their strengths, but I found that perhaps there can be a merge between healthy eating, quick deliveries and specific diet preferences.
GrubHub provides quick access to dishes, making the decision process simple.
Gap: no custom diet preferences for user
DoorDash provides the ability to have groceries delivered to your home based on what one wants.
Gap: no way of organizing ingredients based on a dish
Hello Fresh allows customers to schedule a deliveries ahead of time, fresh ingredients and preference diet options.
Gap: Subscriber based company and. longer wait times for deliveries
Sketchbook
Brand Identity
Logo
Color Palette
Tangerine
RGB: 225, 163, 95
CMYK: 0, 43, 68, 0
HEX: FFA35F
Keppel
RGB: 60, 180, 157
CMYK: 71, 4, 48, 0
HEX: 3CB49D
Pine Green
RGB: 225, 163, 95
CMYK: 0, 43, 68, 0
HEX: FFA35F
Sea Salt
RGB: 248, 248, 248
CMYK: 0, 0, 0, 3
HEX: F0F7FB
French Gray
RGB: 171, 188, 196
CMYK: 33, 18, 18, 0
HEX: ABBCC4
Slate Gray
RGB: 112, 132, 140
CMYK: 60, 40, 38, 5
HEX: 70848C
Competitive Research
Strengths
Weaknesses
Opportunities
Threats
Our Company
Competitiors
healthy meal options
catering to dietary needs
eco-friendly
organic ingredients
from local suppliersstrong commitment
to reducing its environmental impact
faces challenges in keeping ingredients fresh
packaging waste
high-costs
broad menu with various options
high customer satisfaction
environmental concerns
inflation in ingredients
limited brand recognition compared to industry giants like HelloFresh and Blue Apron
partnerships with health & lifestyle brands
using technology to enhance customer experience
partnerships with health & lifestyle brands
competitors with similar meals
competition with new meal kit start ups & grocery stores
Typefaces & Icons
Illustrations
High Fidelity
Mockup
Similar Projects
ui / ux reasearch
ui / ux reasearch
Wise Up
This app tailors content to different age ranges, fostering healthy boundaries and safe interactions. With robust verification systems and comprehensive parental controls.
View
ui Design
ui Design
Ono Sushi
Ono Sushi, based in Las Vegas, specializes in high-quality Japanese cuisine with a focus on fresh seafood.
The restaurant aims to create a fun and welcoming atmosphere where guests can enjoy delicious food with
friends and family. The brand's values emphasize a sense of community, freshness, and a home-like environment.
View
Scroll
to Top
Case Study
Prep·Air
Client
Prep·Air
Role
UI Design, UX Research
Tools
Adobe XD, Photoshop
Timeline
1.5 months
Year
2024
Prep·Air leverages drone technology to deliver customized meal kits swiftly, catering to dietary preferences with personalized digital companions.
Brief
Prep·Air is an innovative meal kit and food delivery app that partners with Zipline, a drone delivery company, to dramatically reduce delivery times by avoiding traffic. The app tailors meal recommendations to users' dietary preferences with digital companions—Bear for protein diets, Bunny for veggie-based meals, and Koala for picky eaters—each displayed on a digital screen. It delivers only the ingredients users lack, streamlining the cooking process and minimizing waste. Each recipe includes step-by-step instructions, user comments, and reviews, enhancing the overall cooking experience.
Problem
Online food delivery and meal kit services face significant issues such as poor nutritional quality of delivered meals, safety concerns regarding food tampering and spoilage, and substantial environmental impacts due to packaging waste and carbon emissions (MDPI) (BioMed Central). Additionally, meal kits often require inconvenient subscriptions and long delivery times, while many young adults rely on these services due to a lack of cooking skills and the time-consuming nature of meal preparation (MDPI).
Solutions
These solutions collectively enhance the convenience, efficiency, and nutritional quality of home-cooked meals while addressing environmental and logistical challenges:
Reducing delivery times and carbon emissions
personalized recommendations
Efficient ingredient management
User engagement and support
In summary, the research revealed that there are main challenges associated with food delivery and meal kit services, emphasizing the need for solutions that address nutritional quality, food safety, environmental impact, and convenience.
Research Method
Secondary Research
Before taking any action, I collected research on key issues with food delivery & meal kit services:
Online meals often have low nutritional value, and can contribute to chronic health issues (BioMed Central).
The increase in online food deliveries contributes significantly to carbon emissions due to the transportation involved.
Many young adults do not cook regularly due to a lack of cooking skills and the perceived time-consuming nature of grocery shopping and meal preparation.
Competitive Research
Strengths
Weaknesses
Opportunities
Threats
Our Company
Competitiors
healthy meal options
catering to dietary needs
eco-friendly
organic ingredients
from local suppliersstrong commitment
to reducing its environmental impact
faces challenges in keeping ingredients fresh
packaging waste
high-costs
broad menu with various options
high customer satisfaction
environmental concerns
inflation in ingredients
limited brand recognition compared to industry giants like HelloFresh and Blue Apron
partnerships with health & lifestyle brands
using technology to enhance customer experience
partnerships with health & lifestyle brands
competitors with similar meals
competition with new meal kit start ups & grocery stores
Affinity Mapping Based on User Interviews
User Analysis & The Gaps
Competitive analysis showed that each app has their strengths, but I found that perhaps there can be a merge between
healthy eating, quick deliveries and specific diet preferences.
GrubHub provides quick access to dishes, making the decision process simple.
Gap: no custom diet preferences for user
DoorDash provides the ability to have groceries delivered to your home based on what one wants.
Gap: no way of organizing ingredients based on a dish
Hello Fresh allows customers to schedule a deliveries ahead of time, fresh ingredients and preference diet options.
Gap: Subscriber based company and. longer wait times for deliveries
Sketchbook
Brand Identity
Logo
Color Palette
Tangerine
RGB: 225, 163, 95
CMYK: 0, 43, 68, 0
HEX: FFA35F
Keppel
RGB: 60, 180, 157
CMYK: 71, 4, 48, 0
HEX: 3CB49D
Pine Green
RGB: 225, 163, 95
CMYK: 0, 43, 68, 0
HEX: FFA35F
Sea Salt
RGB: 248, 248, 248
CMYK: 0, 0, 0, 3
HEX: F0F7FB
French Gray
RGB: 171, 188, 196
CMYK: 33, 18, 18, 0
HEX: ABBCC4
Slate Gray
RGB: 112, 132, 140
CMYK: 60, 40, 38, 5
HEX: 70848C
Typefaces & Icons
Illustrations
High Fidelity
Mockup
Similar Projects
ui Design
Wise Up
This app tailors content to different age ranges, fostering healthy boundaries and safe interactions. With robust verification systems and comprehensive parental controls.
View
ui Design
Ono Sushi
Ono Sushi, based in Las Vegas, specializes in high-quality Japanese cuisine with a focus on fresh seafood. The restaurant aims to create a fun and welcoming atmosphere where guests can enjoy delicious food with friends and family. The brand's values emphasize a sense of community, freshness, and a home-like environment.
View
Scroll
to Top